The Vatican's Web 2.0 Strategy
'Though the Pope has warned against overindulgence in online hangouts that take the place of real-life human interaction, the Vatican also sees value in social networks' ability to help forge friendships and spread the church's message...
Pope Benedict XVI has entered the world of social networking sites and
smartphones with a Vatican portal that includes Facebook and iPhone
applications.
The Pope2YouWeb site was launched Thursday and allows
Facebook users to send virtual postcards with photos of Benedict and
excerpts from his messages...'
http://www.technewsworld.com/story/67145.html