In the ongoing effort to maximize advertising spending on paid search campaigns, companies are continuously looking for ways to improve efficiency and ROI performance. Vendors develop tools to help automate the labor intensive task of managing large paid search campaigns. However, at the recent ad:tech conference in Chicago, Dana Todd, CEO of Sitelab says, “Automation has not met up with reality.” The “Paid Search and Keyword Optimization for Gurus” session covered a variety of topics…
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