How Direct Marketing Needs to Change for the Marketing Future

(Msg. 1) Posted: Mon Sep 19, 2005 4:38 pm Post subject:

With marketing slowly transforming from a clear “push” to a “semi-pull” model, one has to wonder how direct marketing will need to evolve to survive on the long-term. In this article, we take a look at some of the possibilities, especially in relation to RSS.

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